{"id":5852,"date":"2023-08-29T13:41:07","date_gmt":"2023-08-29T13:41:07","guid":{"rendered":"https:\/\/atomcollaboration.se\/customer-case\/social-agency-a-knowledge-journey-that-starts-in-social-media\/"},"modified":"2023-11-30T12:22:17","modified_gmt":"2023-11-30T12:22:17","slug":"social-agency-a-knowledge-journey-that-starts-in-social-media","status":"publish","type":"page","link":"https:\/\/atomcollaboration.se\/en\/customer-case\/social-agency-a-knowledge-journey-that-starts-in-social-media\/","title":{"rendered":"SOCIAL AGENCY &#8211; a knowledge journey that starts in social media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5852\" class=\"elementor elementor-5852\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9affa3 e-con-full e-flex e-con e-parent\" data-id=\"c9affa3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-081c5db e-flex e-con-boxed e-con e-child\" data-id=\"081c5db\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72302f6 e-flex e-con-boxed e-con e-child\" data-id=\"72302f6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c04626 e-con-full e-flex e-con e-child\" data-id=\"4c04626\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-222d349 elementor-widget elementor-widget-heading\" data-id=\"222d349\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">SOCIAL AGENCY - a knowledge journey that starts in social media<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15e2e99 e-con-full e-flex e-con e-child\" data-id=\"15e2e99\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6410d56 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6410d56\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/atomcollaboration.se\/en\/customer-case\/scandic-hotels-developing-sharing-knowledge-five-minutes-a-day\/\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M134.059 296H436c6.627 0 12-5.373 12-12v-56c0-6.627-5.373-12-12-12H134.059v-46.059c0-21.382-25.851-32.09-40.971-16.971L7.029 239.029c-9.373 9.373-9.373 24.569 0 33.941l86.059 86.059c15.119 15.119 40.971 4.411 40.971-16.971V296z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb0709 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3cb0709\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/atomcollaboration.se\/en\/customer-case\/growatica-creating-a-movement-around-learnability-growth-mindset\/\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6ffe0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"cf6ffe0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"2400\" src=\"https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/11\/SOCIALSTYRELSEN-min.webp\" class=\"attachment-full size-full wp-image-6246\" alt=\"Kundcase Socialstyrelsen\" srcset=\"https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/11\/SOCIALSTYRELSEN-min.webp 1600w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/11\/SOCIALSTYRELSEN-min-200x300.webp 200w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/11\/SOCIALSTYRELSEN-min-683x1024.webp 683w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/11\/SOCIALSTYRELSEN-min-768x1152.webp 768w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/11\/SOCIALSTYRELSEN-min-1024x1536.webp 1024w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/11\/SOCIALSTYRELSEN-min-1365x2048.webp 1365w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/11\/SOCIALSTYRELSEN-min-600x900.webp 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95e14ae e-flex e-con-boxed e-con e-child\" data-id=\"95e14ae\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d90d770 e-flex e-con-boxed e-con e-child\" data-id=\"d90d770\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset&quot;:50,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_effects_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e66bcd elementor-widget elementor-widget-text-editor\" data-id=\"3e66bcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><i><span style=\"font-weight: 400;\">&#8220;With great knowledge, sensitivity and creativity, Atom developed the concept &#8220;What we don&#8217;t see&#8221; &#8211; a winning concept for the further work of the project.&#8221;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Annika Von Schmalens\u00e9e, National Board of Health and Welfare<\/span><\/i><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f66b088 elementor-widget elementor-widget-text-editor\" data-id=\"f66b088\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The National Board of Health and Welfare came to us and described the challenge of not always reaching the target audience. So instead of creating a closed course for a few, we created a concept for everyone. The project was not only visible on social media, but also attracted the attention of the Swedish Royal Family during their visit to the National Board of Health and Welfare.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62d1cc5 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"62d1cc5\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d2baad8 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"d2baad8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-133b254 elementor-widget elementor-widget-heading\" data-id=\"133b254\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06ffbb8 elementor-widget elementor-widget-heading\" data-id=\"06ffbb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">An expressed need from the target group for a flexible and open knowledge material that is easy to use. The target group was located in healthcare and other settings where patients who have experienced mental health problems are encountered.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-154e16a e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"154e16a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6029266 elementor-widget elementor-widget-heading\" data-id=\"6029266\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Solution<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f437a30 elementor-widget elementor-widget-heading\" data-id=\"f437a30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Target group and channel analysis. Strategy, concept, graphic design, copy, campaign planning and production of a flexible knowledge package that became a mix of social media, training, external and internal communication.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2a0f93 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"f2a0f93\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31e6a6b elementor-widget elementor-widget-heading\" data-id=\"31e6a6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Result<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a9252 elementor-widget elementor-widget-heading\" data-id=\"51a9252\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Improved internal cooperation between different departments. First project where microlearning and social media content was aligned and communicated across multiple channels. Great reviews from practitioners and audiences who use the material to develop care in the field of interpersonal skills. The project was shown to the Swedish royal family as one of the most successful projects.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6331f4 e-flex e-con-boxed e-con e-child\" data-id=\"b6331f4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab688d8 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ab688d8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1541\" height=\"2076\" src=\"https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/socialstyrelsenkollage-1.webp\" class=\"attachment-full size-full wp-image-4799\" alt=\"\" srcset=\"https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/socialstyrelsenkollage-1.webp 1541w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/socialstyrelsenkollage-1-223x300.webp 223w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/socialstyrelsenkollage-1-760x1024.webp 760w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/socialstyrelsenkollage-1-768x1035.webp 768w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/socialstyrelsenkollage-1-1140x1536.webp 1140w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/socialstyrelsenkollage-1-1520x2048.webp 1520w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/socialstyrelsenkollage-1-600x808.webp 600w\" sizes=\"(max-width: 1541px) 100vw, 1541px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SOCIAL AGENCY &#8211; a knowledge journey that starts in social media &#8220;With great knowledge, sensitivity and creativity, Atom developed the concept &#8220;What we don&#8217;t see&#8221; &#8211; a winning concept for the further work of the project.&#8221; Annika Von Schmalens\u00e9e, National Board of Health and Welfare The National Board of Health and Welfare came to us [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6246,"parent":5806,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5852","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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