{"id":5858,"date":"2023-10-26T10:05:43","date_gmt":"2023-10-26T10:05:43","guid":{"rendered":"https:\/\/atomcollaboration.se\/customer-case\/attention-riksforbund-awareness-campaign-and-communication-materials-to-raise-awareness-of-an-important-social-issue\/"},"modified":"2023-11-30T12:22:19","modified_gmt":"2023-11-30T12:22:19","slug":"attention-riksforbund-awareness-campaign-and-communication-materials-to-raise-awareness-of-an-important-social-issue","status":"publish","type":"page","link":"https:\/\/atomcollaboration.se\/en\/customer-case\/attention-riksforbund-awareness-campaign-and-communication-materials-to-raise-awareness-of-an-important-social-issue\/","title":{"rendered":"ATTENTION RIKSF\u00d6RBUND &#8211; Awareness campaign and communication materials to raise awareness of an important social issue."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5858\" class=\"elementor elementor-5858\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9affa3 e-con-full e-flex e-con e-parent\" data-id=\"c9affa3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-081c5db e-flex e-con-boxed e-con e-child\" data-id=\"081c5db\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72302f6 e-flex e-con-boxed e-con e-child\" data-id=\"72302f6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c04626 e-con-full e-flex e-con e-child\" data-id=\"4c04626\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97679b5 elementor-widget elementor-widget-heading\" data-id=\"97679b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">ATTENTION RIKSF\u00d6RBUND - Awareness campaign and communication materials to raise awareness of an important social issue.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15e2e99 e-con-full e-flex e-con e-child\" data-id=\"15e2e99\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e46ab8c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e46ab8c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/atomcollaboration.se\/en\/customer-case\/social-agency-a-knowledge-journey-that-starts-in-social-media\/\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M134.059 296H436c6.627 0 12-5.373 12-12v-56c0-6.627-5.373-12-12-12H134.059v-46.059c0-21.382-25.851-32.09-40.971-16.971L7.029 239.029c-9.373 9.373-9.373 24.569 0 33.941l86.059 86.059c15.119 15.119 40.971 4.411 40.971-16.971V296z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f063b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"28f063b\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/atomcollaboration.se\/en\/customer-case\/sos-alarm-personalized-skills-development-in-one-place\/\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6ffe0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"cf6ffe0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"854\" src=\"https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/ATTENTION-1.jpg\" class=\"attachment-full size-full wp-image-5775\" alt=\"Kundcase Attention Riksf\u00f6rbund\" srcset=\"https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/ATTENTION-1.jpg 1280w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/ATTENTION-1-300x200.jpg 300w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/ATTENTION-1-1024x683.jpg 1024w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/ATTENTION-1-768x512.jpg 768w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/ATTENTION-1-600x400.jpg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95e14ae e-flex e-con-boxed e-con e-child\" data-id=\"95e14ae\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d90d770 e-flex e-con-boxed e-con e-child\" data-id=\"d90d770\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset&quot;:50,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_effects_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e66bcd elementor-widget elementor-widget-text-editor\" data-id=\"3e66bcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><i><span style=\"font-weight: 400;\">&#8220;I have had the privilege of working with Atom on some incredibly challenging projects. With a smile, they rolled up their sleeves and delivered great results! I can highly recommend working with Atom if you want to do something out of the ordinary, you will definitely be satisfied and not be bored for a second.&#8221;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Annika Von Schmalens\u00e9e, Project Manager \u00c4ldrelyftet, Riksf\u00f6rbundet Attention.<\/span><\/i><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e0838 elementor-widget elementor-widget-text-editor\" data-id=\"70e0838\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Attention wanted to reach out to everyone in the welfare sector who deals with an older target group with a confirmed or suspected NPF diagnosis. There was a need to package knowledge and communication materials for several target groups: older people with NPF, local associations, staff and users.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62d1cc5 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"62d1cc5\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d2baad8 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"d2baad8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-133b254 elementor-widget elementor-widget-heading\" data-id=\"133b254\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06ffbb8 elementor-widget elementor-widget-heading\" data-id=\"06ffbb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">An expressed need from local associations for a flexible knowledge material that is easy to use to support conversations with older people. There is also a need to work even more on social media and other channels and arenas to reach the target group of older people and healthcare professionals.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-154e16a e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"154e16a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6029266 elementor-widget elementor-widget-heading\" data-id=\"6029266\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Solution<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f437a30 elementor-widget elementor-widget-heading\" data-id=\"f437a30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Target group and channel analysis. A comprehensive and packaged awareness-raising campaign under the umbrella name \"Rethink\" that included various flexible elements such as communication materials, tools with exercises, a workbook for older people, discussion materials, a digital course and communication materials for leaders and other stakeholders.\n\n\n<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2a0f93 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"f2a0f93\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31e6a6b elementor-widget elementor-widget-heading\" data-id=\"31e6a6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Result<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a9252 elementor-widget elementor-widget-heading\" data-id=\"51a9252\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Developed working methods for the production team at headquarters and at the various local associations. The team and older people with NPF stories were booked for countless lectures, as well as participation in podcasts, media attention and improved conversations with older people in general for both healthcare professionals and group meetings at local associations.\n<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6331f4 e-flex e-con-boxed e-con e-child\" data-id=\"b6331f4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab688d8 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ab688d8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2078\" height=\"2289\" src=\"https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/attentionkollage.webp\" class=\"attachment-full size-full wp-image-4854\" alt=\"\" srcset=\"https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/attentionkollage.webp 2078w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/attentionkollage-272x300.webp 272w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/attentionkollage-930x1024.webp 930w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/attentionkollage-768x846.webp 768w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/attentionkollage-1394x1536.webp 1394w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/attentionkollage-1859x2048.webp 1859w, https:\/\/atomcollaboration.se\/wp-content\/uploads\/2023\/10\/attentionkollage-600x661.webp 600w\" sizes=\"(max-width: 2078px) 100vw, 2078px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ICAx<\/p>\n","protected":false},"author":2,"featured_media":5775,"parent":5806,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5858","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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