{"id":1355,"date":"2023-08-05T11:14:47","date_gmt":"2023-08-05T11:14:47","guid":{"rendered":"https:\/\/atomcollaboration.se\/?p=1355"},"modified":"2023-08-05T11:14:47","modified_gmt":"2023-08-05T11:14:47","slug":"na-dina-affarsmal-genom-att-satta-en-tydlig-learning-content-strategi","status":"publish","type":"post","link":"https:\/\/atomcollaboration.se\/sv\/artiklar\/na-dina-affarsmal-genom-att-satta-en-tydlig-learning-content-strategi\/","title":{"rendered":"N\u00e5 dina aff\u00e4rsm\u00e5l genom att s\u00e4tta en tydlig Learning Content strategi"},"content":{"rendered":"\n

Idag s\u00e4tter m\u00e5nga Learning & Development avdelningar en \u00f6vergripande strategi men bryter inte alltid ner den till en Learning CONTENT strategi. Men varf\u00f6r \u00e4r det viktigt att s\u00e4tta en mer detaljerad plan?<\/em><\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Marketing Content strategi och Learning Content strategi<\/strong> ligger egentligen v\u00e4ldigt n\u00e4ra varandra. Det handlar ju om att dela kunskap, utbilda, informera och p\u00e5verka beteenden vilket m\u00e5ngt och mycket \u00e4ven \u00e4r vad digitalt l\u00e4rande handlar om. Learning har tidigare ofta handlat om att \u201dom vi skapar en digital utbildning s\u00e5 kommer den att vara relevant och v\u00e5ra medarbetare kommer att g\u00e5 den, och om de inte g\u00f6r det s\u00e5 g\u00f6r vi den tvingande\u201d. Sen har man skapat en mellanmj\u00f6lksvariant med generellt inneh\u00e5ll som ska passa alla. Men det kanske fungerade d\u00e5 n\u00e4r man mest m\u00e4tte p\u00e5 genomf\u00f6rande. Idag n\u00e4r vi har b\u00e4ttre system som kan kan m\u00e4ta content p\u00e5 andra och fler s\u00e4tt som g\u00f6r att vi tydligare kan korrelera resultat till aff\u00e4rsm\u00e5l \u00e4r det dags att b\u00f6rja t\u00e4nka om. Det \u00e4r idag absolut n\u00f6dv\u00e4ndigt att s\u00e4tta en content strategi \u00e4ven f\u00f6r L&D f\u00f6r att maximera ROI.<\/p>\n\n\n\n

Content marketing <\/strong>\u00e4r det mest ekonomiska och effektiva s\u00e4ttet att st\u00e4rka varum\u00e4rket. Om m\u00e5lgruppen kan lita p\u00e5 att ett f\u00f6retag \u00e4r transparent och delar trov\u00e4rdigt inneh\u00e5ll, \u00e4r det troligtvis samma f\u00f6retag de k\u00f6per av. Det handlar om att f\u00e5 folk att g\u00e5 fr\u00e5n intresse till beslut om att k\u00f6pa (eller g\u00f6ra n\u00e5got). Det handlar ocks\u00e5 om att engagera, skapa l\u00e5ngsiktiga relationer och f\u00e5 fler f\u00f6ljare. Vi vet idag att det fungerar. Samma princip g\u00e4ller f\u00f6r Learning Content – f\u00f6r vi vill v\u00e4l uppn\u00e5 samma sorts beteendef\u00f6r\u00e4ndring hos medarbetare?<\/p>\n\n\n\n

Syftet med att s\u00e4tta en Learning content strategi<\/strong> \u00e4r att \u00e4nnu tydligare l\u00e4nka samman L&D till f\u00f6retagetsaff\u00e4rsm\u00e5l. Det \u00e4r viktigt att s\u00e4tta m\u00e5l p\u00e5 en mer detaljerad niv\u00e5, dvs att definiera vilket Learning content vi ska skapa och varf\u00f6r under \u00e5ret (eller per kvartal). Bryt ner fr\u00e5n \u00f6vergripande strategi ner till konkreta aktiviteter. T\u00e4nk p\u00e5 vad som P\u00c5 RIKTIGT \u00e4r relevant och s\u00e4tt \u201dg\u00f6ra-m\u00e5l\u201d till specifika m\u00e5lgrupper – b\u00e5de internt och externt – och definiera mindre delar av content utifr\u00e5n det – som du g\u00e4rna l\u00e4tt kan justera och anv\u00e4nda fler g\u00e5nger.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

N\u00e5gra tips p\u00e5 v\u00e4gen:<\/p>\n\n\n\n

    \n
  1. B\u00f6rja se Learning content som en resurs<\/strong> f\u00f6r att g\u00f6ra verklighet av dina aff\u00e4rsm\u00e5l.<\/li>\n\n\n\n
  2. Skapa en tydligare Learning content strategi<\/strong> d\u00e4r utbildningsinneh\u00e5llet tydligt linjerar med aff\u00e4rsm\u00e5len och en roadmap f\u00f6r minst ett kvartal.<\/li>\n\n\n\n
  3. Se till att inneh\u00e5ll, design, lansering och push<\/strong> verkligen n\u00e5r r\u00e4tt m\u00e5lgrupp i r\u00e4tt tid och med r\u00e4tt syfte.<\/li>\n\n\n\n
  4. T\u00e4nk l\u00e5ngsiktigt n\u00e4r du s\u00e4tter strategin<\/strong> – kontinuerlig n\u00e4rvaro och h\u00e5llbarhet – b\u00e5de innan, under och efter ska ditt content st\u00f6tta din m\u00e5lgrupp.<\/li>\n\n\n\n
  5. B\u00f6rja skapa verkligt relevant content som folk vill l\u00e4sa<\/strong>, se eller lyssna p\u00e5 – vad har du att ber\u00e4tta om som din m\u00e5lgrupp tycker \u00e4r intressant och har nytta av? T\u00e4nk nano, micro och bite-sized.<\/li>\n\n\n\n
  6. Hur kan du minimera tr\u00f6sklar s\u00e5 att ditt content \u00e4r l\u00e4ttillg\u00e4ngligt?<\/strong><\/li>\n\n\n\n
  7. B\u00f6rja dela content inte bara internt utan \u00e4ven externt<\/strong> – transparens, \u00f6ppenhet och bjussighet st\u00e4rker varum\u00e4rket och bygger trov\u00e4rdighet.<\/li>\n<\/ol>\n\n\n\n

    Skriven av Tereza Kennedy Olsen<\/a>, Creative Director & Founder, Atom Collaboration<\/p>\n","protected":false},"excerpt":{"rendered":"

    Idag s\u00e4tter m\u00e5nga Learning & Development avdelningar en \u00f6vergripande strategi men bryter inte alltid ner den till en Learning CONTENT strategi. Men varf\u00f6r \u00e4r det viktigt att s\u00e4tta en mer detaljerad plan? Marketing Content strategi och Learning Content strategi ligger egentligen v\u00e4ldigt n\u00e4ra varandra. Det handlar ju om att dela kunskap, utbilda, informera och p\u00e5verka […]<\/p>\n","protected":false},"author":2,"featured_media":1356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artiklar"],"acf":[],"yoast_head":"\nN\u00e5 dina aff\u00e4rsm\u00e5l genom att s\u00e4tta en tydlig Learning Content strategi - Atom Collaboration<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atomcollaboration.se\/sv\/artiklar\/na-dina-affarsmal-genom-att-satta-en-tydlig-learning-content-strategi\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e5 dina aff\u00e4rsm\u00e5l genom att s\u00e4tta en tydlig Learning Content strategi - Atom Collaboration\" \/>\n<meta property=\"og:description\" content=\"Idag s\u00e4tter m\u00e5nga Learning & Development avdelningar en \u00f6vergripande strategi men bryter inte alltid ner den till en Learning CONTENT strategi. 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