“Atom has passionately helped us package and deliver digital learning and knowledge in a beautiful and creative way that helps us in our transformative journey.”
ROBERT GUSTAFSSON, ICA RETAILERS’ ASSOCIATION
There was no natural digital space where ICA retailers could meet, while the Retailers’ Association was in the middle of a transformation journey that was all about digitalization. We therefore created a channel for learning, collaboration and knowledge sharing close to the business where traders were already located.
The big problem we faced was to move from simply discussing a learning strategy to really engaging people in learning every day and creating a culture around it. By offering concrete tools and creating a digital platform, we took the step from theory to practice.
Our mission was clear: inspire employees to learn every day and create a learning culture within the organization. By designing a digital platform in SharePoint, we created a space where employees could engage in daily learning.
The impact of the project was extensive, both internally and externally. The platform reached a large number of users and contributed to a significant cultural change. Thanks to its innovative approach, ICA Learning Strategy won the 2019 Human Growth Awards ‘Best HR Team’.