In 2020, the Swedish HR Association embarked on an extensive journey of change to more clearly meet the needs of its members. We have helped design the brand, communication strategy and a website where knowledge sharing is central. Part of the collaboration has been to develop a digital training program concept on AI development for HR professionals.
Hanna Schultz from ICA Gruppen describes the collaboration with Atom: “Atom is a curious partner who likes to develop new things in a flexible way. Together we challenged the possibility of creating digital learning in SharePoint, which became the basis for #growatica, an appreciated digital place for learning with us.” By offering a learning platform that is close to everyday activities, we gave employees the opportunity to start living the culture right away.