In a world where continuous learning is crucial to success, ICA Gruppen and Atom jointly set an ambitious goal: to create a learning culture that permeates the organization. Together we created #growatica, a digital platform for learning, which today is a valued part of ICA Gruppen.
Hanna Schultz from ICA Gruppen describes the collaboration with Atom: “Atom is a curious partner who likes to develop new things in a flexible way. Together we challenged the possibility of creating digital learning in SharePoint, which became the basis for #growatica, an appreciated digital place for learning with us.” By offering a learning platform that is close to everyday activities, we gave employees the opportunity to start living the culture right away.
The big problem we faced was to move from simply discussing a learning strategy to really engaging people in learning every day and creating a culture around it. By offering concrete tools and creating a digital platform, we took the step from theory to practice.
Our mission was clear: inspire employees to learn every day and create a learning culture within the organization. By designing a digital platform in SharePoint, we created a space where employees could engage in daily learning.
The impact of the project was extensive, both internally and externally. The platform reached a large number of users and contributed to a significant cultural change. Thanks to its innovative approach, ICA Learning Strategy won the 2019 Human Growth Awards ‘Best HR Team’.